Word of Mouse Marketing: How to Build Buzz and Attract More Profits to Your Business!
Saturday, November 8th, 2008 at
9:07 am
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Viral marketing has matured a bit over the years. And as mentioned in an earlier post this internet version of word of mouth marketing is today referred to as “word of mouse marketing”. Many savvy online marketers use this strategy in creating a buzz about new products or services before they hit the market. Many of these campaigns are so successful that some of these new products or services pull in millions of dollars in a matter of days of their launch just because of this strategy.
It simply shows that buzz works!
It can work for small and start-up businesses, as well. It’s a fact that apart from search engines the second most common way that people find new websites on the net is word of mouse – through recommendations or referrals by friends, colleagues or partners.
Word of mouse marketing can be generated from message board postings by virtual strangers or by e-mailing friends. Effective Viral marketing or word of mouse marketing works in much the same way urban legends and funny jokes on the Internet work as they are forwarded all around the world.
It takes advantage of the socialization needs of society an it has proven to be an effective way of turning a little unknown company into one that is known everywhere in the online world. Some of the biggest companies on the Internet rely on viral marketing to stay successful. You’ll do yourself great good if you’ll implement it in your marketing strategy.
The planning stage of a viral campaign demands setting out objectives and developing the viral theme. There are three core components to any viral campaign and businesses of any size can use them. They are:
1. The creative material: The viral agent that embodies the message you want to spread in a digital format (image, video, text, etc). The trick is to put together material that people will be eager to share with their family and friends and people are much more eager to share.
2. Seeding: Distributing and placing the agent online in places that provide the greatest potential spread. Direct viral material downloads or links on specialist viral third-party web sites in order to create awareness and spread before users get to the campaign destination site.
3. Tracking: Measuring the spread of the campaign to provide accountability and prove success. It is absolutely vital that you know what is or is not working. The only way to get that information is to track the results of your seeding.
Of course there is definitely some science involved in creating a buzz or word of mouse marketing successfully.
Six Powerful Strategies To Profit With Word Of Mouse Marketing
The basis of viral marketing has been around for a long time. The idea is that you incite your customers or referral sources to pass on something about your business to their network of colleagues and friends. Those that pass on your information get something in return.
The something might be a gift or service related to your business. Using e-mail makes it incredibly easy to pass information on to a friend or colleague, especially if it involves something fun or free.
With millions using the Internet worldwide, the potential for exponential growth is tremendous. The great things about viral marketing are that it is free and works virtually by itself. Once you make an offer and provide the facility for referrals, viral marketing spreads like… well… a virus…but the good kind.
To implement viral marketing in your business first, start with your customer base. Incite existing customers to refer new ones. Second, go to your referral sources. Service providers, your outside network and colleagues can be encouraged to provide referrals that lead to business.
If your customers are stressed business owners, offer a reward that provides relaxation and leisure… like a weekend away.
Here are six ideas to help you start your viral marketing campaign:
1. Purchase the branding rights to a viral E-book. Allow people to give away your free E-book to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet.
2. If you have the ability to set up a forum or other bulletin board, you really have a great tool. Allow people to use your online discussion board for their own website. Some people don’t have one. Just include your banner ad at the top of the board.
3. Do you have a knack for web design? Create some templates, graphics, etc. and upload them to your site. Then, allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site. Make sure that you include a link back to your site in the copyright notice and require them to keep your copyright notice in tact.
4. Write an E-book. Create an E-book… a really good one that has links to your website, to your sales page and affiliate links to products and services that you recommend. Allow people to place an advertisement in your free E-book if, in exchange, they give away the E-book to their web visitors or E-zine subscribers. Make certain that you let people know that they have permission to forward the E-book around the Internet. Make it clear that this book is free to give away.
5. Write articles that pertain to your product or service. Allow people to reprint your articles on their website, in their E-zine, newsletter, magazine or E-books. Include your resource box and the option for article reprints at the bottom of each article.
6. You can easily find products on the Internet that will sell you a license allowing you to distribute the product free of charge to other people. Look for those products that provide “branding rights”. That is where you can include your own name, website, and contact information.
It is true that in the early days of the internet, marketers were skeptical about its utility in advertising everyday products. However, things have changed. More of our activities have moved online. So harnessing the power of the internet through word of mouse marketing is a wise thing to implement in promoting your business online.
Related Articles:
Tagged with: advertising • internet marketing • viral marketing • word of mouse
Filed under:
Traffic Generation • advertising
Like this post? Subscribe to my RSS feed and get loads more!
Hi and welcome. If you're new here then consider subscribing to my RSS feed to be notified when new content is posted. You can also follow me on Twitter. Thanks for visiting!
Viral marketing has matured a bit over the years. And as mentioned in an earlier post this internet version of word of mouth marketing is today referred to as “word of mouse marketing”. Many savvy online marketers use this strategy in creating a buzz about new products or services before they hit the market. Many of these campaigns are so successful that some of these new products or services pull in millions of dollars in a matter of days of their launch just because of this strategy.
It simply shows that buzz works!
It can work for small and start-up businesses, as well. It’s a fact that apart from search engines the second most common way that people find new websites on the net is word of mouse – through recommendations or referrals by friends, colleagues or partners.
Word of mouse marketing can be generated from message board postings by virtual strangers or by e-mailing friends. Effective Viral marketing or word of mouse marketing works in much the same way urban legends and funny jokes on the Internet work as they are forwarded all around the world.
It takes advantage of the socialization needs of society an it has proven to be an effective way of turning a little unknown company into one that is known everywhere in the online world. Some of the biggest companies on the Internet rely on viral marketing to stay successful. You’ll do yourself great good if you’ll implement it in your marketing strategy.
The planning stage of a viral campaign demands setting out objectives and developing the viral theme. There are three core components to any viral campaign and businesses of any size can use them. They are:
1. The creative material: The viral agent that embodies the message you want to spread in a digital format (image, video, text, etc). The trick is to put together material that people will be eager to share with their family and friends and people are much more eager to share.
2. Seeding: Distributing and placing the agent online in places that provide the greatest potential spread. Direct viral material downloads or links on specialist viral third-party web sites in order to create awareness and spread before users get to the campaign destination site.
3. Tracking: Measuring the spread of the campaign to provide accountability and prove success. It is absolutely vital that you know what is or is not working. The only way to get that information is to track the results of your seeding.
Of course there is definitely some science involved in creating a buzz or word of mouse marketing successfully.
Six Powerful Strategies To Profit With Word Of Mouse Marketing
The basis of viral marketing has been around for a long time. The idea is that you incite your customers or referral sources to pass on something about your business to their network of colleagues and friends. Those that pass on your information get something in return.
The something might be a gift or service related to your business. Using e-mail makes it incredibly easy to pass information on to a friend or colleague, especially if it involves something fun or free.
With millions using the Internet worldwide, the potential for exponential growth is tremendous. The great things about viral marketing are that it is free and works virtually by itself. Once you make an offer and provide the facility for referrals, viral marketing spreads like… well… a virus…but the good kind.
To implement viral marketing in your business first, start with your customer base. Incite existing customers to refer new ones. Second, go to your referral sources. Service providers, your outside network and colleagues can be encouraged to provide referrals that lead to business.
If your customers are stressed business owners, offer a reward that provides relaxation and leisure… like a weekend away.
Here are six ideas to help you start your viral marketing campaign:
1. Purchase the branding rights to a viral E-book. Allow people to give away your free E-book to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet.
2. If you have the ability to set up a forum or other bulletin board, you really have a great tool. Allow people to use your online discussion board for their own website. Some people don’t have one. Just include your banner ad at the top of the board.
3. Do you have a knack for web design? Create some templates, graphics, etc. and upload them to your site. Then, allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site. Make sure that you include a link back to your site in the copyright notice and require them to keep your copyright notice in tact.
4. Write an E-book. Create an E-book… a really good one that has links to your website, to your sales page and affiliate links to products and services that you recommend. Allow people to place an advertisement in your free E-book if, in exchange, they give away the E-book to their web visitors or E-zine subscribers. Make certain that you let people know that they have permission to forward the E-book around the Internet. Make it clear that this book is free to give away.
5. Write articles that pertain to your product or service. Allow people to reprint your articles on their website, in their E-zine, newsletter, magazine or E-books. Include your resource box and the option for article reprints at the bottom of each article.
6. You can easily find products on the Internet that will sell you a license allowing you to distribute the product free of charge to other people. Look for those products that provide “branding rights”. That is where you can include your own name, website, and contact information.
It is true that in the early days of the internet, marketers were skeptical about its utility in advertising everyday products. However, things have changed. More of our activities have moved online. So harnessing the power of the internet through word of mouse marketing is a wise thing to implement in promoting your business online.
Related Articles:
Tagged with: advertising • internet marketing • viral marketing • word of mouse
Filed under:
Traffic Generation • advertising
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