There are many traffic experts who want us to believe that when it comes to traffic generation, the focus should be on QUALITY and not QUANTITY.

That of course is true. However, quantity still matters for the right quality at the right quantity will guarantee exponential results.

In an earlier article I dwelt on why you should not seek to use tricks in generating traffic. The logic is why waste money on tricks that will produce temporary results and ultimately, may harm your business? In this article I want to take a deeper look at this most crucial topic that every website marketer wants settled once and for all!

Search Engines Are Your Best Bet in Traffic Creation

This is not hypothetical. It?s a scientifically proven fact. Search engines are a powerful traffic creation resource. Among online marketers it is believed that 85% of all online sales start with search engines.

But there is a problem ? getting search engines to send you traffic is not an easy chore. This has been compounded by the activities of spammers who came up with various kinds of programs to trick the search engines and the people using them. The search engines in a bid to fight back at these spammers have come up with strategies to constantly change how they rank websites.

These constant changes, implemented by the search engines, make it really difficult to get a sure hold on optimizing your site for the search engines. This has given birth to professional full time search engine optimizers. Many big companies, having seen online sales opportunities go the route of hiring these companies to optimize their sites.

As a small home based business I?m always looking out for free and cost effective ways of to stay in the game. The good news is that there are proven strategies we can always implement to stay in the game.

Don?t Be Deceived, Even Blogs Are Not Finding It Easy!

I know ?search engines loves blogs.? In fact that statement has become a mantra among bloggers. But the truth is, that honey moon is over. With the increase of blogs and of course various strategies being used by savvy internet marketers, getting your blog on the first page of search engines like google is a Herculean task.

No it?s not impossible, it?s just difficult!

As mentioned earlier what you?re up against is enormous. But a well thought out plan and a commitment to implement that plan will help any one to stay up in the battle of search engine optimization.

First You Must Understand 2 Important Things About The Search Engines:

1. They all have a different way of ranking the exact same page. It is important to note that no matter what you do about your page, two search engines will not rank it the same!

2. All the search engines don?t want you to know the ways they use in ranking your page. This is one of the biggest reasons you mustn?t depend on some tricks for traffic generation. When you combine this with the fact that the search engines are constantly changing the way they rank pages you?ll see how difficult it is to keep up with the tricks.

As a result of these 2 reasons our only hope is to rely on testing (trial & error) to find out what works and what doesn?t!

The #1 Key to Search Engine Optimization

The #1 key in search engine optimization is choosing the right keywords and creating content that your visitors will like.

Many online businesses are most concerned with optimizing their web pages for the search engines. But the irony is that search engines don?t want ?optimized pages?. They want good pages that visitors will like. They want to return good content when anyone uses them. So creating good pages should take more of your time than searching for search engine tricks.

Creating good content and using the right keywords will help the search engines to find you and rank you. Keywords are that important.

The question then is?

How Do You Find The Right Keywords And Create Good Content?

In the continuation of this article tomorrow we will touch on this and give specific ways of winning with this.

Traffic Generation Tutorial Series:

1. Web Traffic Com: What Do You Need, A ?Bag of Tricks? Or ?. ?

2. How Do You Find The Right Keywords And Create Good Pages?